We have heard more than once that the wire and cable industry is a traditional sunrise industry, and we have also heard many people's explanations for this point of view. However, the author thinks that although the cable industry is not a standard sunrise industry, there are still many opportunities, and the domestic demand is very strong. Our cable industry is undoubtedly full of hope, although it also faces challenges There are a series of problems, but as a senior industry person said, every year our cable industry will encounter this or that kind of difficulties, but every year we come tenaciously.

As Lao Tzu once said in ancient times, "misfortune is the source of happiness; happiness is the source of misfortune.". This fully shows that everything is the unity of opposites of contradiction, and its positive and negative sides are just like the pair of special and specific contradictions of "disaster" and "happiness", which can transform each other in a specific time and space, that is, good things can also become bad things, and bad things are not a good thing. From this aspect, we can easily understand that things are developing and changing, and the contradictions hidden in them are also moving. People need to use dialectical methods to treat problems (contradictions) in their daily study, life and work.

There is no doubt that cable enterprises will encounter many problems in the process of their own development. These problems, especially some major problems related to the development of enterprises, seem to be obstacles (difficulties) that can not be overcome on the surface, but once they break through, they will become hard opportunities for the development of enterprises.

Therefore, problems can be transformed into opportunities under certain conditions, and behind the problems are opportunities. And the key lies in: whether to be good at finding and firmly grasp. This requires us to grasp the following two points in the face of problems: (1) to establish an advanced awareness of problems and to regard problems as opportunities. We should have a good attitude towards problems, be good at looking for problems and finding problems, which is commonly known as "first-class talents looking for problems, second-class talents waiting for problems, and third-class talents avoiding problems". After all, opportunities don't come out of thin air. They belong to those who are prepared. Because successful and excellent people often see opportunities from problems (difficulties), while negative people (or content with the status quo) often see disasters from opportunities. （2） Improve the ability to turn problems into opportunities. It is not enough to find and put forward problems, but to try to solve and overcome them, and make them improve and upgrade. In fact, this is the innovation of work. In the practice of management, there are many problems, which may be old problems or repeated problems. The old method is no longer good. How about the new method? For example, the "daily problem Kanban management method" launched by a cable enterprise can effectively control and solve the recent problems in the shortest time, so as to effectively improve the internal management level of the enterprise. As for the new problems in cable technology research and development, if these problems can meet the needs of the market and grasp this future consumption trend first, and then overcome and improve the technology, it will not only enhance the scientific and technological content of the product, but also open up a new market.

In fact, through innovation and brand building to enhance the added value of products is also the most important way for cable companies to solve all the pressure. Therefore, as an entrepreneur said, although the development of the cable industry in 2008 is full of a lot of uncertainty, it may be this uncertainty that contains opportunities, because after all, as far as the individual cable enterprise is concerned, what it needs to win in the competition is only competitors.

This shows that the problem is the focus of all our work and the starting point of all innovation. It is not only beneficial to solve the problem itself, but also helpful to the development of the employees and the enterprise to find out the right side of the problem, create conditions to turn the disadvantage into the advantage, and strive to break through, improve and upgrade.